Sr. Manager, Demand Gen and Partnerships

Sr. Manager, Demand Gen and Partnerships | 2023 / 2024

SUMMARY:
Since 2006 PEX has been on a steady march to build and evolve a solution that helps improve the way organizations operate. To make them more efficient, more nimble, more competitive. 

PEX has evolved into a robust, secure SaaS solution with a deep suite of workforce spend management capabilities, advanced card controls, real-time visibility into card usage, and improved reconciliation processes. More importantly, we are providing a better, more effective solution for thousands of companies and hundreds of thousands of people in the workforce. We work each day to find new ways we can help our community of clients operate more efficiently. 

WHO YOU ARE: 

The Sr. Manager, Demand Gen and Partnerships will provide complete strategy and marketing campaign development, execution, and management for mid-market prospects and partners within PEX’s key industries. The objective is to build the foundations for demand gen, generating opportunities for the sales and partnerships teams, and driving customer acquisition and engagement through the development of “sell-through” programs. This is a key role on the marketing team with a hands-on role with activities that include strategy development, content creation, event execution, and program management. 

WHAT YOU’LL DO: 

• Demonstrate strong communication skills in managing relationships with prospects, partners, customers, and internal teams. 
• Develop and execute go-to-market strategies, launch plans, and onboarding processes 
• Work to optimize B2B marketing and sales funnels 
• Research and present tradeshow, conference, and sponsorship opportunities. Manage budgets, concepts, and negotiating contracts
• Lead and mentor a small team of marketers 
• Work with our customer success team to tell our customer stories and build case studies
• Manage PEX listings on affiliate and partner websites and marketplaces 
• Partner with the Product team to create, socialize and execute integrated campaigns
• Maintain up-to-date knowledge of competitor market, using market intel to craft messaging and positioning 
• Create email communication and automation for lead generation 

REQUIRED SKILLS & QUALIFICATIONS

• A Bachelor’s degree in a related field
• Minimum 7 years experience in marketing, partner marketing, or product marketing
• Experience in demand gen, account-based marketing, and event management - coordinating trade shows and conferences 
• Required B2B, SaaS, or fintech experience
• Proven ability to collaborate across corporate functions (Marketing, Partnerships, Customer Success, Product, and Sales)
• Strong client-facing interpersonal skills- experience in nurturing a portfolio of partner relationships 
• Experience with WordPress, Google Analytics, Salesforce, Canva, and Marketo is a strong plus.